Privacy policy

Last updated: 03/18/2026

At Purple Tech Innovation, accessible from https://purpletechinnovation.com, one of our main priorities is the privacy of our visitors. This Privacy Policy document contains types of information that is collected and recorded by our website and how we use it.

1. Data Controller

For any questions regarding your personal data, you can contact us at:

• Email: contact@purpletechinnovation.com

2. Information We Collect: Google Analytics

We use Google Analytics, a web analytics service provided by Google Ireland Limited. This tool helps us understand how visitors interact with our site so we can improve our services and content.

Data collected (only with your consent):

• Pages visited and time spent on the site.
• Device type and browser information.
• Traffic source (e.g., if you arrived via a search engine or social media).
• Approximate location (city/country) via IP address (IP anonymization is enabled).

3. Legal Basis and Consent

The activation of Google Analytics cookies is strictly subject to your prior consent.

• Consent Banner: When you first visit our site, a banner asks if you accept the use of analytical cookies. No tracking occurs until you click “Accept all”.
• Refusal: If you click “Reject all” or ignore the banner, no tracking cookies will be placed on your device.

4. How to Manage Your Preferences?

You have the right to change your mind at any time. In compliance with transparency regulations, a “Manage preferences” button is available in the footer of every page on this website. By clicking this button, you can instantly withdraw your consent and block any future tracking.

5. Data Retention

Data collected by Google Analytics is retained for a maximum period of 14 months, after which it is automatically deleted.

6. Your Rights (GDPR)

Under the GDPR, you have the following rights regarding your personal data:

• The right to access and rectification.
• The right to erasure (“right to be forgotten”).
• The right to withdraw your consent at any time.

To exercise these rights, please contact us at: contact@purpletechinnovation.com.